The rise of social media has made it easy for individuals to connect with professionals around the globe. LinkedIn is no exception. They have 450 million users around the world and 100 million of those access the site on a monthly basis. If you want to maximize your presence on this platform here are 4 guidelines:
Make your profile count
It’s the first thing people look at when they visit your profile therefore it’s important to have a well written and compelling LinkedIn summary coupled with a good profile photo. The easier your profile reads and highlights your accomplishments the better it reflects on you and your capabilities.
You can also export your profile to Word or PDF to use for your career marketing activities. Best of all, you can create your own website from your LinkedIn account. Platforms like branded.me allows you to import and customize your profile to boost your digital visibility.
LinkedIn is not only an excellent way of being found, it is also an excellent way for recruiters or people you may have met before to look you up. LinkedIn has good ranking on Google so customize your URL. Share it on your email signature, business card and websites. Use it as an opportunity to advertise your skills and professional self.
Keep an active profile, this will help you create brand presence and present yourself as an expert and thought leader in your field of interest. Let every post be a reminder that you are keeping abreast with industry news. You can include your awards, presentations and projects that you are currently working on - not to mention photos, videos, links and shared content.
Call to Action
People need to know the next steps in connecting with you, and your LinkedIn profile should offer at least one such next step. Make it simple. Make it impossible to miss. Make it easy to take. Spell out to your network or visitors what you’re looking to accomplish, and what you’d like for them to do next. If you don’t give people a clear call to action, they won’t know what to do with the information, insights or intelligence you have provided or hinted at.
LinkedIn is the ultimate personal branding tool, if used well it can serve more than just as a social networking site, it can boost your career. So go ahead and improve on your profile, position yourself as an expert and enjoy the opportunities this platform brings.
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