Once you’ve accumulated a year or two of
professional experience, you’ll know what does and doesn’t get you out of bed
in the morning to go to work. Once the bug bites and you begin exploring the
possibilities of a new job (be it for a more challenging position, a higher
salary, or a different work environment) it’s important that you focus on
positively selling yourself to your new employer. Here are some tips that will
help you to proactively move along your career path.
1. Know your product
Just as a salesperson needs to know the intricacies
of their product in order to sell it successfully, so too do you need to know
your strengths, weaknesses, and “USPs” – or unique selling points – to
accurately and successfully sell yourself to your next employer. Maybe in your
first job interviews, you may have gotten away with clichés like “hard worker”,
“results-driven”, “adaptable” – but after having clocked in some valuable work
experience, you should now know what kind of employee you really are and what
drives you in your job. Use this new self-knowledge to give your future
employer an idea of who you are and what you can do for them.
The best way to communicate what kind of
employee you are is to provide examples of your claims. So, instead of claiming
to be a “problem-solving creative”, rather tell your future employer the
anecdote of how you applied process design to your team environment, which
saved them X-number of production hours and allowed the company to increase
2. Sell yourself as a solution
Instead of approaching a potential job from the
perspective of “I’m getting a new job”, rather sell yourself as the solution to
a problem your potential employer is facing. In your job interview, ask your
potential employer what their areas of development (or pain points, or skills
shortages) are so that you can answer those shortcomings with your skill set or
a creative solution.
Be sure not to come across as arrogant
about it (since you will likely be up against a few candidates who are equally
or better equipped than you are) but be sincere in your approach to add value
to the company rather than trying to “save” them.
3. Know your price
As a first-time employee, you wouldn’t have had
much bargaining power when it came to your starting salary. However, with some
job experience and the opportunity to have gauged your value in the work
environment (as well as having the time to suss out your living expenses and
what you, personally, need to afford your lifestyle), you should know your
worth and what kind of salary or benefits you want from your next job.
Employers often see millennial jobseekers
as “entitled” or having an over-inflated sense of what they deserve when it
comes to remuneration, so keep this in mind when communicating your salary
expectations. If you can sell your real value to your employer, or communicate
your desire to grow within the company, you may very well be rewarded with the
salary you know you deserve.
4. Be better than the competition
South Africa’s job market is characterised by its competitiveness
as well as its bias, but it’s important for most jobseekers to know that they
were awarded an employment contract on merit alone. Show your potential
employer why you are more valuable than the competition – explain, preferably
with case studies and past experience, how you’re going to achieve the
objectives of the position, make the company (or department) more robust, and
how you’re going to put your skills, training, and innovation to work both for
yourself and for the company.
Selling yourself to your future employer
has a lot to do with standing out from the crowd – of punting your personal
brand rather than trying to fit into a box. Do an online search for “personal
brand best practice” and learn about how to set yourself apart from the competition
in order to get the job you want and build your career.
Communicate Recruitment want to assist you
in finding a new job. So, make that move and browse through our available
vacancies, which include Finance jobs, IT jobs, Engineering jobs, Supply Chain
jobs and Freight jobs.