Let’s face it we might love the internet,
social media and the era of selfie or we might hate it. One thing is for sure
that the world is changing and at the heart of the change is technology. You
can pretend it’s not happening or you can embrace the change and use it to your
advantage especially in building the ultimate career.
In my previous post I looked at the
importance of having a personal brand for you career. Because of the
internet today, you have a personal brand whether you like it or not. So what
does your brand say about you? What do you want it to say? Think about how
you show up, how others perceive you, what you know, and what your online
profile says about you. The most important job that you have today is to be the
President of your own brand.
Here are some easy steps to help you start
building your personal brand to further your career:
Find the real you
You need to develop your personal brand in light of
who you actually are. Start by identifying the qualities or characteristics
you distinctive from your peers. When you strip away the mask, who are you
really, and how can you show up in a way that allows your true authentic self
to show through?
Others perception about you
Think about other people and the impressions you
are making on colleagues and business associates. Take the time to speak with
many different people to understand how they perceive your strengths and then
use this information as you create
your personal brand. This will help you to get to know yourself through the
eyes of others, understand your differentiation, and discern what makes you
Be known for something
Every good brand involves the notion of expertise.
Volkswagen are known as the People’s cars. Apple is the most innovative. Durban
is the ‘Surf City’. What do you do better than anyone else? What’s your
superpower? To find out, think about what’s innate: what are you
naturally good at? Find what your role is, what you do best or that no one else
is doing, and find ways to be innovative in your area of expertise.
This is probably the hardest part, but will pay off
the most in the long term. Act in a manner that consistently and constantly
brand you’ve chosen for yourself. Every time you are in a meeting, at a
conference, networking reception or other event, you should be mindful of what
experiencing about you and what you want others to experience about you.
Each of these engagements is similar to a job interview – except in these cases
you are being evaluated by your peers. Those who know how to live and
manage their personal brand will earn the respect and brand recognition in any
Personal branding is no longer an option;
it’s a powerful leadership enabler. In order to reach success you need to know
exactly what you stand for in the world, and how to stand apart from others,
and communicate that competitive difference with confidence and clarity.
If you are looking to move ahead in your
career and need help with getting your personal brand out there to prospective
new employers, we can assist. Communicate Recruitment is a recruitment agency
with specialist consultants that will help you connect with new career
opportunities, whether it’s Finance jobs, IT jobs, Engineering jobs, Freight
jobs or Supply Chain jobs. Check out our vacancy page and apply now!
Credit: FreeDigitalPhotos.net by Stuart