How to use corporate culture to hire the right talent



office meeting Every organization has culture. This culture refers to the values and attitudes of employees in that very organization. According to research, potential employee's forecast their happiness based on a company's culture - on how happy they'll be if they join the organisation. Here is how to attract employees using corporate culture.

Outline your company culture
This is the most important step when you want to attract the right employees, sharing your company culture in detail.  Saying your company has a great culture will not suffice. Clearly state either during an interview or on the job description what environment potential employees can expect in your organisation. Your companies distinct culture can give you the competitive advantage and help you distinguishing yourself from the competition.

Hire right, from the onset
As part of your talent acquisition strategy, look for candidates that reflect values that resonate with your company culture and values from the onset. According to Monster.com the main relationships between culture and recruiting are associated with employee attraction, selection and retention. So, your strategy should be geared to attracting those individuals, this will go a long way in terms of the overall happiness of the employee as they feel in sync with the values of the company they work for.  When values don't align, it will reflect on the employee's performance resulting in poor morale.

Reputation
An organisations reputation and culture are one of its biggest assets. Studies show that companies with great corporate culture have a positive reputation among workers and the general public. People are generally likely to want to work with companies that are associated with good values, working conditions and growth.  So use your company's reputation in attracting talented and skilled workers.

Retention
A strong company culture attracts better talent and, more importantly, retains that talent! When people feel like they belong to an organization, they're more likely to stick around for the long term. That means lower turnover and fewer new hires to deal with. A healthy corporate culture can help a company retain valuable employees and reduce human resources costs.

The reality is that culture is a business issue that has significant impact on a venture's ability to generate a return on investment and should be prioritized and measured just like other business objectives such as financial growth. Culture drives or impedes the success of an organization. There is no single best culture, however, some cultures are clearly more effective than others are and you want your organisation to be synonymous with great culture. 

Are you hiring and looking for employees that are aligned with your company culture and values? We can help you, we are known to bring opportunity and talent together in a unique, intelligent way. We call this Connecting Great People.

Communicate Recruitment are a specialized recruitment agency sourcing top candidates in the fields of Finance, IT, Engineering, Supply Chain and Freight. Register your vacancies with us!