The rise of social media has made it easy for individuals to
connect with professionals around the globe. LinkedIn is no exception. They
million users around the world and 100 million of those access the
site on a monthly
basis. If you want to maximize your presence on this platform here
are 4 guidelines:
Make your profile count
It’s the first thing people look at when they visit your profile therefore it’s
important to have a well written and compelling LinkedIn summary coupled with a
good profile photo. The easier your profile reads and highlights your
accomplishments the better it reflects on you and your capabilities.
You can also export your profile to Word or PDF to use for
your career marketing activities. Best of all, you can create your own website
from your LinkedIn account. Platforms like branded.me allows
you to import and customize your profile to boost your digital visibility.
LinkedIn is not only an excellent way of being found, it is also an
excellent way for recruiters or people you may have met before to look you up.
LinkedIn has good ranking on Google so customize
your URL. Share it on your email signature, business card and
websites. Use it as an opportunity to advertise your skills and professional
Keep an active profile, this will help you create brand presence and
present yourself as an expert and thought leader in your field of interest. Let
every post be a reminder that you are keeping abreast with industry news.
You can include your awards, presentations and projects that you are currently
working on - not to mention photos, videos, links and shared content.
Call to Action
People need to know the next steps in connecting with you, and your
LinkedIn profile should offer at least one such next step. Make it simple. Make
it impossible to miss. Make it easy to take. Spell out to your network or
visitors what you’re looking to accomplish, and what you’d like for them to do
next. If you don’t give people a clear call to action, they won’t know what to
do with the information, insights or intelligence you have provided or hinted
LinkedIn is the ultimate personal branding tool, if used
well it can serve more than just as a social networking site, it can boost your
career. So go ahead and improve on your profile, position yourself as an
expert and enjoy the opportunities this platform brings.
Ready to take your career to the next level? Then look no
further! Communicate Personnel is a specialist recruitment agency and we would
love to be part of your career development. We have Finance jobs, IT jobs,
Engineering jobs, Supply Chain jobs and Freight jobs. Follow this direct link to our vacancy page
and apply now!
18 November 2016