As career professionals and business
owners, we are quite familiar with the powerful influence LinkedIn has on our
brand, as an individual and the company as a whole. Unfortunately, users of the
platform often make common mistakes that could have an impact on their career
So whether you are in the market for a new
job or open to new prospects avoid the following.
An un-professional photo
We are all familiar with the saying “first impressions lasts longer”. So make
sure your photo is as professional as it can be. Please leave the cats and dogs
out of this picture. You might be in the market for a new career opportunity or
looking to connect with other industry professionals, make sure your picture
Your summary is not complete
Your summary will determine if someone continues to read your profile. It
gives the reader a quick overview of who you are, what you do, what you are
looking for and most importantly, what you can do for them.
The summary section is intended to be all
about you. It’s where you tell your story and be yourself. Be sure to include
key words and vital information for people that are looking to network with
Close off with a call to action at the end
of your summary that provides easy access to your contact information.
Incomplete job title and history
There is more to you than just a list of job
titles. It’s important that you highlight all your accomplishments under each
role in a summary statement. Focus more on the projects you worked on and the
skills you developed in each role.
You don’t have credible recommendations
A lot of us think that asking for recommendations
is some kind of crime. Yes, it might be difficult in the beginning but we
should change our mind-set. If you know that you’ve done well on a project,
there’s no reason not to ask. The more you ask, the easier it will get.
It’s great to have a lot of recommendations. It’s not so great when they’re
your friends and family just saying that you’re wonderful. Credible
recommendations should come from your manager or clients. Ask them to speak
about how you work, your attention to detail and how they felt about the
process of working with you. Their statement will carry more weight than
anything you have listed in your profile.
Not using groups that are relevant to
LinkedIn has become an invaluable part of your job
search. Being part of relevant and active groups within your industry will help
- Find jobs
- Get advice
- Demonstrate your expertise by giving advice
- Grow relationships with like-minded people who have similar
You’re not being an active participant
LinkedIn is a useful tool for every business
professional. However, if you don’t log in on a regular basis, network
with connections and take part in discussions you will not experience the full
value of this platform.
Because LinkedIn is so popular with
professionals, it is important that you be active and visible or you might be
missing out on potential career opportunities.
If your current job is not giving you room
to grow, maybe it’s time for a change!
Communicate Recruitment is a specialist
recruitment agency with remarkable consultants who will match your skills with
the relevant job. We have career opportunities which include Finance
jobs, IT jobs, Engineering jobs, Supply Chain jobs and Freight jobs. Visit our
website and apply now!