Mistakes You Are Probably Making On LinkedIn

linkedin-400850_640.pngAs career professionals and business owners, we are quite familiar with the powerful influence LinkedIn has on our brand, as an individual and the company as a whole. Unfortunately, users of the platform often make common mistakes that could have an impact on their career success.

So whether you are in the market for a new job or open to new prospects avoid the following.

An un-professional photo
We are all familiar with the saying “first impressions lasts longer”. So make sure your photo is as professional as it can be. Please leave the cats and dogs out of this picture. You might be in the market for a new career opportunity or looking to connect with other industry professionals, make sure your picture reflects that.

Your summary is not complete
Your summary will determine if someone continues to read your profile. It gives the reader a quick overview of who you are, what you do, what you are looking for and most importantly, what you can do for them.

The summary section is intended to be all about you. It’s where you tell your story and be yourself. Be sure to include key words and vital information for people that are looking to network with you.

Close off with a call to action at the end of your summary that provides easy access to your contact information.

Incomplete job title and history
There is more to you than just a list of job titles. It’s important that you highlight all your accomplishments under each role in a summary statement. Focus more on the projects you worked on and the skills you developed in each role.

You don’t have credible recommendations
A lot of us think that asking for recommendations is some kind of crime. Yes, it might be difficult in the beginning but we should change our mind-set. If you know that you’ve done well on a project, there’s no reason not to ask. The more you ask, the easier it will get. 

It’s great to have a lot of recommendations. It’s not so great when they’re your friends and family just saying that you’re wonderful. Credible recommendations should come from your manager or clients. Ask them to speak about how you work, your attention to detail and how they felt about the process of working with you. Their statement will carry more weight than anything you have listed in your profile.

Not using groups that are relevant to your industry
LinkedIn has become an invaluable part of your job search. Being part of relevant and active groups within your industry will help you:

  1. Find jobs
  2. Get advice
  3. Demonstrate your expertise by giving advice
  4. Grow relationships with like-minded people who have similar interests.

You’re not being an active participant on LinkedIn
LinkedIn is a useful tool for every business professional.  However, if you don’t log in on a regular basis, network with connections and take part in discussions you will not experience the full value of this platform.

Because LinkedIn is so popular with professionals, it is important that you be active and visible or you might be missing out on potential career opportunities.

If your current job is not giving you room to grow, maybe it’s time for a change!

Communicate Recruitment is a specialist recruitment agency with remarkable consultants who will match your skills with the relevant job.  We have career opportunities which include Finance jobs, IT jobs, Engineering jobs, Supply Chain jobs and Freight jobs. Visit our website and apply now!