In today’s blog I continue talking about
how personal branding impacts your career, specifically looking at leadership.
(Also read the importance of personal branding for your career and how to find
your personal brand).
Having a personal brand is a leadership
requirement. It enables you to be a better leader, a more authentic leader that
can create greater overall impact. Just as important as the development and
management of your personal brand is for your career, the same can be said for
developing your leadership brand.
This is an extension of your brand but conveys your identity and
distinctiveness as a leader. It communicates the value you offer. If you have
the wrong leadership brand for the position you have, or the position you want,
then your work is not having the impact it could.
Leadership in today’s brave new workplace
means different things than it ever did before. Every day, every week, and
every month – you must be mindful about how your personal
brand as a leader can elevate your relevancy, impact and influence – and
it’s your responsibility to define its distinction before someone else does.
Choosing a leadership brand can help give
you focus. When you clearly identify what you want to be known for, it is
easier to let go of the tasks and projects that do not let you deliver on that
brand. Instead, you can concentrate on the activities that do.
Key considerations for creating a
Find your own definition of leadership
Leaders, who feel the need to compare themselves
with others are doing themselves a disservice.
The most important thing for you as a leader
is to find your own definition of leadership that is true to you, enables you
to inspire those around you to perform at their very best, and delivers the
As a leader this is your biggest challenge and takes courage. Can others always
depend and count on you? Are you doing relevant things again, and again, and
Continue to grow
Take some time to really think about what it is you
want to become as a leader. Zeroing in on something you're passionate about
will make it so much easier to achieve. If you’re serious about developing
yourself, you need to do more than just leverage your strengths and minimize
your current weaknesses. Those are just the skills you have today - if you
really want to improve, you have to continually add new elements to your leadership
It’s important to understand the critical
role personal branding plays in your leadership success and eventual career
success. Developing your personal and leadership brand is a much bigger
responsibility; a never-ending journey that extends well beyond social media.
We represent a number of giants in the
industry that are always looking for leaders to take their organization to the
next level. If you want to connect and get your personal brand out there, we
can assist. Communicate Recruitment is a specialist recruitment agency, with
the very best recruiters. Contact us today.
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