In the past few years, personal branding has become more and
more important. The difference between today and ten years ago, is the rise of
social technologies, the instant access to the internet and the blurring of
boundaries between work and personal lives. Personal branding has stepped up to
be a key consideration within your career and it is essential to invest time
and effort in how you choose to present yourself. It could make the difference
between you being very successful or not.
You might not think that you have a personal brand but
everyone has one. It’s just that most people don’t really know what their
personal brand is saying about them, and few invest any time in building it,
enhancing it or leveraging it to support their careers.
How do I identify my personal brand?
There are several steps you can take to identify your personal brand. It
all starts with self-assessment, what do you want your reputation to be? It’s
about bringing together who you are, what you
do and how you do it. It’s about making your mark
by being yourself—your best self. Think of your personal brand as your
unique promise of value. It's what you're known for and how people experience
I am not a celebrity, why do I need a brand?
Many people think that personal branding is
just for celebrities such as Paris Hilton or Taylor Swift, yet each and every
one of us is a brand. Social media tools have levelled the playing ground and
have enabled us to reach incredible heights, at the cost of our time. Employers
will Google you before they even invite you to an interview and the reality is
your current employer is probably keeping an eye on what you’re doing, too.
When you interact with people, both online and offline, they’ll build up an
image of who you are over time. You want to be in control of all of those
What Makes You Unique, Makes You Successful
Personal Branding is about identifying and
then communicating what makes you unique and relevant for
your employers, so that you can reach your career goals. If you understand your
strengths, skills, passions, and values, you can use this information to
separate yourself from your competitors and really stand out.
Regardless of age, regardless of position, regardless of the
business we happen to be in, all of us need to understand the importance of
In the next post, I will discuss tips on how to discover and identify your personal brand. Start
thinking differently about yourself. You are not defined by you job title or
confined for that matter by your job description. If you want to reach your
career goals you need to start think about your brand, the Me.Inc brand.
If you need assistance in getting your brand out there to secure you next
career opportunity we can assist. Communicate Recruitment is a recruitment
agency with consultants specialising in finding individuals Finance jobs, IT
jobs, Engineering jobs, Freight jobs and Supply Chain jobs. Check out our
vacancy page and apply now!
Image Credit: FreeDigitalPhotos.net by KROMKRATHOG