These days, recruiters view potential candidate’s social
media and online profile before inviting them for an interview. They want to
see if their online presence is credible and resonates with that of a
professional in that field.
According to the 2014 Social
Media Recruiting Survey on Jobvite.com, 93% of employers will check
your social media presence before making a hiring decision. As much as 73% of
employers admitted that they have hired people that they found because of
This is important because it has a direct impact on your
career. On the other hand, if you are not active or do not have a social media
profiles at all, it sends a red flag to recruiters that you might not be as
digitally savvy as expected from an average professional. They must be able to
Google and find you on at least one or two profiles.
Here are three things to steer away from when you post:
Badmouthing your current or previous employer.
What you say online does not necessarily stay online, for example: if you are
having a conversation on WhatsApp with your friend, and you say something
inappropriate about your boss, your friend then decides to screenshot the conversation
and share it online, you will face repercussions irrespective of the
conversation being ‘private’.
The trick is to keep your outburst about your boss or
company to yourself! If it’s not worth being put on a billboard on a highway,
then don’t post it on social media. Find other means of escalating your queries
with your boss other than ranting online.
Don't announce everything on social media
People post about, almost everything! But certain things should be kept off
your social profiles like: interviews, raises and new jobs. Recruiters may see
this as a red flag and it may imply that you are unprofessional. Only share
those plans with people you completely trust.
Always keep in mind how you want to be viewed when
publishing online and how it will reflect on your overall image. Position
yourself as a knowledgeable person in your field or field of interest. Balance
your posts and keep the ratio to 50/50 between professional and personal posts.
Delete old posts
Make it a habit to regularly review your content. This will enable you to get
rid of any information that you feel could reflect negatively on you. Change
your privacy settings to share content for a particular audience such as family
and friends only.
Always remember that potential employers Google candidates
and if they find tasteless content about you, you may not get the job or that
Rule of thumb
Assume that everything you post might be seen by potential employers. You need
not completely stay offline but like any other tool, social media has to be
Need help in showcasing your worth to your next potential
employer? Our consultants will help you achieve your career goals and manage
the entire recruitment process, from interview to offer stage. Connect with us
today for top talent and great careers.